​3 ways to leverage employee personal branding to grow your business

When I work with CEOs to boost their brand through speaking engagements, social media and book deals, I often get this objection: “But I don’t want all the attention to be on me.”

The CEO brand is just a starting point. Personal branding is extremely important for a company’s employees as well.

 

Read the rest here: http://www.bizjournals.com/chicago/how-to/marketing/2014/08/3-ways-to-leverage-employee-personal-branding.html

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