Archive for July, 2011

CEO’s are the new celebrities

July 9, 2011

If you want to grow your business you need to seek celebrity status.  I know this may sound counter-intuitive but let’s pause for a moment.  Who are the most successful computer companies in the world.  Dell, Apple, and Microsoft.  Now think about the leaders who built them Michael Dell, Steve Jobs, and Bill Gates.  People respect third party validation.  When they see a leader of a corporations in the media they see that as a ringing endorsement.  What we’ve done at Ascendant Strategy ( is build a CEO branding model that helps CEO’s get the branding they need.  We essentially have bottled up the best practices and techniques of popular CEO’s and built a service offering around it.  We are the best in the world at it as we integrate both the strategic and tactical implementation component.
Please visit us for CEO branding