CEO and Corporate Branding Now

Popular culture continues to drive how CEO’s must shape their images.  Today on Morning Joe the conversation is around the equity gap between CEO’s and workers, something to the nature of 400 to 1.  A savvy CEO seeking to increase their corporate brand should develop a plan to reduce the gap and hit the media outlets as though it was a presidential campaign.  What this CEO would find is an increase in his/her brand, people more interested in working in his/her company, and public support. 

Raoul Davis is the CEO of Ascendant Strategy, a world leader in CEO and Corporate branding, www.ascendantstrategy.net

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