As CEO, Are You Putting Your Best Face Forward?

October 12, 2014

In todays society it is important to understand one of the most important ways a company/organization is viewed by the public eye. People are not only looking at the importance and significance of your company and the work that you are doing, but also the way the CEO is presented. Now that you know this, how does your CEO stand in the public eye and how can they promote themselves in a way that attracts more business and demands loyalty. In the following article featured in Forbes Magazine I list the 4 most practical ways to boost your company’s CEO brand and define your company through powerful leadership.

http://www.forbes.com/sites/theyec/2012/08/08/as-ceo-are-you-putting-your-best-face-forward/

Ascendant Group CEO, Raoul Davis Shares How to Create a CEO Brand Strategy.

September 23, 2014

This article, featured in YFS Magazine, stresses the importance of a strong CEO presence for a good public image. I outline the 4 ways you can kick-start your CEO Branding Strategy.

1.) Define and live your mission.

2.) Reach your target audience.

3.) Maintain a positive presence.

4.) Share your vision and your victories!

Read the rest of the article here: http://yfsmagazine.com/2013/05/13/ascendant-group-ceo-raoul-davis-shares-how-to-create-a-ceo-brand-strategy/2/

Without culture by design you get culture by default

September 18, 2014

Here’s a Q/A I participated in highlighting my thoughts and experience with culture in an office setting. This is a great read (short and simple) if you are currently having issues with the culture or demeanor of your office. This Q/A really goes into detail about how I feel when I am both hiring and looking to make changes in the office.

http://www.exaqueo.com/blog/2013/12/path-startup-culture-qa-raoul-davis

Dr. Mike Fenster

September 7, 2014

Dr. Mike is a physician who has combined his medical expertise with his culinary talents to promote healthy food that tastes great! His book “Eating Well, Living Better: The Grassroots Gourmet Guide to Good Health and Great Food”, can best be described as a culinary survival manual. Dr. Mike’s vision of healthy food seeks to counter the inflammatory effects of the modern Western diet. I advise everyone to try a few of his recipes from the link posted below! Once you’ve fallen in love with what you have created be sure to visit his website for more recipes and updates on Dr. Mike as he continues to promote healthy dietary choices.

http://www.whatscookingwithdoc.com/category/recipes-2/

How To Develop Your CEO Brand And Become An Industry Leader

August 22, 2014

Really a great read from Forbes on maintaining a good CEO Brand.

We’ve all heard of certain companies: GE, Virgin, Berkshire Hathaway, FUBU. And I bet you know all their most famous CEOs’ names, too. Jack Welch, Richard Branson, Warren Buffet, Daymond John: You know those names thanks to CEO branding.

CEO branding isn’t only for the founder of a company. People like Marissa Mayer at Yahoo, Mark Cuban of the Dallas Mavericks and even Angela Ahrendts — who built such a strong CEO brand at Burberry that Apple elected to make her an offer to lure her away — have all reaped the benefits of CEO branding.

Read the rest here: http://www.forbes.com/sites/theyec/2014/05/22/how-to-develop-your-ceo-brand-and-become-an-industry-leader/

​3 ways to leverage employee personal branding to grow your business

August 21, 2014

When I work with CEOs to boost their brand through speaking engagements, social media and book deals, I often get this objection: “But I don’t want all the attention to be on me.”

The CEO brand is just a starting point. Personal branding is extremely important for a company’s employees as well.

Read the rest here: http://www.bizjournals.com/bizjournals/how-to/marketing/2014/08/3-ways-to-leverage-employee-personal-branding.html

How to develop a strong CEO brand

August 19, 2014

A great article on how to develop a strong CEO brand. Click the link below!

 

As the greatest success expert of the past 100 years, Napoleon Hill, said in his famous book The Laws of Success, “People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.”

 

http://www.wework.com/magazine/knowledge/develop-strong-ceo-brand/

​3 ways to leverage employee personal branding to grow your business

August 18, 2014

When I work with CEOs to boost their brand through speaking engagements, social media and book deals, I often get this objection: “But I don’t want all the attention to be on me.”

The CEO brand is just a starting point. Personal branding is extremely important for a company’s employees as well.

 

Read the rest here: http://www.bizjournals.com/chicago/how-to/marketing/2014/08/3-ways-to-leverage-employee-personal-branding.html

Savvy Literary

August 8, 2014

We don’t just represent your project we brand it! 

The link posted below brings you to a page that outlines the true value of our hard work at Ascendant Group. 

 

Raoul Davis is a savant. His expertise in executive branding & strategy is superb and far exceeds his age. I often marvel at his understanding of brand penetration. And his application is flawless. He is the LeBron James of branding: smart, polished, and thorough. He keeps me on my toes and there is no one I’d rather call when I need a question answered or an expert viewpoint. Being in the same industry, I often run across competitors who have no idea what they are doing. Raoul is just the opposite. He is your favorite brand manager’s brand manager. If I were a Fortune 100 CEO or a talent with a major brand, he could represent me in a heartbeat. He is that good.”
– Arthur Smith, CEO of AGS Media

 

Follow the link below and see how Ascendant Group can help you or your company acheive greatness.

 

http://www.savvyliterary.com/ascendant_publishing.html

PR evolved

August 7, 2014

A great read on the new generation of Public Relations. 

 

Abandon preconceived notions about public relations (PR). Today, public relations is a cross-platform communications action reliant upon traditional and digital PR strategies, as well as social engagement, content marketing, brand publishing, media relations, inbound content, SEO strategies and limitless creativity.

Today, PR includes social media, blogging, online reputation management, brand journalism, content strategies, thought leadership and more. PR is now an extremely broad and diversified field – it is no longer anchored to crisis communications, press releases and media alerts.

 

3 Cores of New Age PR: Is Tweeting Public Relations?